Babycity is a mother/baby treasure trove of delight. Our stores offer New Zealand’s biggest range of specialist baby and mother care products all under one roof. All our products are chosen to offer the best quality for you and your baby. We are fully committed to your needs and our highly trained staff, (many of them mothers or fathers themselves) will be delighted to discuss your lifestyle needs and the products most suited to your individual situation and baby.

We understand that every parent wants to give their baby the perfect start in life and at The Baby Factory, we are dedicated in helping you and your little one prepare for the journey ahead. With trained staff who will help you make the right choices for your lifestyle, we are proud to offer the largest selection of nursery brands as well as expert advice. If you are looking for nursery furniture, maternity or children's clothing, prams, car seats, toys, cot or bassinette bedding, highchairs or even nappies (just to name a few!) - then you've come to the right place. The Baby Factory... your first choice in babygear.